1. Digital Marketing
Digital marketing refers to any type of online advertising done via social platforms, search engines, e-mail, etc. As a business owner, you need to understand how to use these platforms to market your product effectively.
2. SEO (Search Engine Optimization)
SEO is a method of optimizing websites for popular search engines like Google, Bing, Yahoo, etc. SEO is very useful for businesses who want to increase their visibility in search results.
3. PPC (Pay Per Click Advertising)
PPC advertising is a method of promoting your products/services among internet users. You pay each time someone clicks on your ads while they’re searching for specific keywords.
4. Email Marketing
Email marketing is a great way of promoting your business. If you have a list of customers, you can send them emails periodically about your business using those lists.
5. Social Media Marketing
Social Media Marketing is one of the most effective ways of digital marketing. Through social media, you can advertise your business to millions of people at once.
Analytics are tools that measure how well your website is doing. You should know what’s working and what isn’t before making changes to your website.
7. Conversion Rate Optimization
CRO is a tool that increases traffic to certain pages of your site. For example, if you sell t-shirts, you may want to optimize your home page for sales instead of your product page.